Our Tobacco Heritage
Imperial Brands continued to grow during the 20th century, and by the 1980s, the company comprised three constituents: WD & HO Wills, John Player and Sons, and Ogden’s. Imperial Brands continued to concentrate on improving efficiency and reducing production costs during the late 1980s. By 1995, Imperial Brands had refocused its brand portfolio, increased its market share and tripled productivity.
By the late 1990s and into the 2000s, Imperial Brands began to grow globally, becoming the fourth-largest tobacco company in the world. Imperial Brands acquired Kentucky-based Commonwealth Brands, the fourth-largest cigarette manufacturer in the U.S at the time. In January 2008, ImperialBrands acquired Spain-based Altadis, at that time the world’s fifth-largest cigarette manufacturer and the world leader in cigars.
Under the leadership of Chief Executive Alison Cooper since 2010, Imperial Brands has continued to strengthen the sustainability of its core tobacco business. In 2011, Altadis’ U.S. division and Commonwealth Brands combined to form Commonwealth-Altadis based in Florida. Imperial Brands entered the e-vapor sector through Fontem Ventures, a subsidiary company with a focus on new products.
Today, ITG Brands is the newest company in the U.S. business, formed from the existing U.S. business and the acquisition of brands and assets resulting from the transaction between Lorillard—the third-largest manufacturer of cigarettes in the U.S.—and Reynolds American. The transaction will also strengthen Fontem Ventures through the addition of blu eCigs, a leading e-cigarette brand and owned by Lorillard before the transaction.
Imperial Brands has always succeeded by doing things differently and operating responsibly. ITG Brands will live out this legacy.