GREENSBORO, May 21, 2026 –

Today, we are sharing an important leadership announcement for ITG Brands, the Americas business of Imperial Brands.

After seven years at the helm of ITG Brands and an exceptional career spanning more than three decades across the consumer goods industry, Kim Reed, President and CEO of ITG Brands, has chosen to retire.

Under Kim’s leadership, ITG Brands has embodied a challenger mindset: strengthening its portfolio, growing market share, net revenue and adjusted operating profit year on year, expanding into new categories, and continuing to build a high-performance culture grounded in accountability, inclusion, and leadership development.

But Kim’s impact extends beyond the results.

She has led with clarity, commercial discipline, and a deep belief that great brands begin with the consumer. Throughout her time, Kim challenged teams to stay close to the market, focus on the work that matters, and build the brands, capabilities, and leaders needed for the future. Her leadership has helped position the organization for its next phase of growth through continued investment in talent, transformation, and the capabilities required for long-term success.

Reflecting on the announcement, Imperial Brands Chief Executive Officer Lukas Paravicini recognized Kim’s significant contribution to the business and thanked her for her leadership and commitment over the last seven years.

Kim will be succeeded by Paola Pocci, currently Chief Consumer Officer at Imperial Brands.

Paola joined Imperial Brands in 2021 as President of the AAACE region before transitioning to lead the Global Consumer Organization in 2023. In both roles, she has helped strengthen consumer-centricity across the business while advancing brand-building and innovation across combustibles and next generation products. This work has supported stronger market plans and commercial outcomes and helped position the business for continued growth.

Paola will relocate to the United States later this summer to support a smooth transition ahead of assuming the role on October 1.

As we look ahead, we do so with gratitude for Kim’s lasting impact and excitement for the next chapter with Paola’s leadership.

Please join us in thanking Kim for her many contributions and congratulating Paola on her new role.