A Federal Court has ordered Lorillard (the previous maker of Maverick), Altria, Philip Morris USA, and R.J. Reynolds Tobacco (the previous maker of Winston, Salem, and Kool) to make these statements.



We are part of a global FMCG, the fourth largest in our industry sector – and we embrace that. We’re proud to act as a challenger, it makes us agile.

We adapt and respond to consumer needs and market trends, with the ability to develop more innovative solutions than larger competitors, at pace. This flows through every aspect of our business.


We have a clear strategy to become a strong challenger and deliver for all our stakeholders.

The five-year strategy we launched in January 2021 is the roadmap for our transformation. The new strategic plan is delivering a stronger and more consistent performance in both conventional tobacco products and next generation products. Our strategy is being supported by a comprehensive culture change program, one which is embedding more consumer-centric, collaborative and future-focused ways of working, across every level of the organization.



Kim Reed, President and CEO of our US business, explains how we embrace our smaller size to drive growth in our largest market.

“We have the advantage of staying relatively nimble, able to respond quickly to changing consumer demands and preferences.”

Read the full story from Kim.



We’re home to around 5,000 talented people throughout the US. Our can-do attitude and collaborative approach allows our iconic portfolio of cigarette and cigar brands to retain their strong equity.

And why we’re able to step up innovation for our next generation product brands like blu and expand our portfolio into the oral nicotine category with Zone.

Click here to find out more about our brands.

Our Executive Leadership Team