A Federal Court has ordered Lorillard (the previous maker of Maverick), Altria, Philip Morris USA, and R.J. Reynolds Tobacco (the previous maker of Winston, Salem, and Kool) to make these statements.

HELLO

Kool

Kool

Launched in 1933, Kool was the first menthol brand to gain nationwide distribution — and it quickly became one of the world’s most famous menthol cigarettes. Kool is distinctive among menthol cigarettes because it delivers an intense menthol smoking experience that is bold, yet smooth. Kool achieves the perfect balance of rich tobacco taste by combining specially blended tobaccos with the fresh flavor of menthol. The fusion of tobacco and menthol is symbolized by the interlocking “O’s” in the Kool logo, which are present today in much the same form as on the original packaging.