ITG Brands No. 1 in Mass Market Cigars
ITG Brands has achieved a Mass Market Cigar market share of 24 percent in the latest weekly report— 10.70 percentage points above last year.
“This is a new record and for the first time we have achieved the No. 1 position in the U.S.,” says President and CEO Oliver Kutz. “Although this is only a one-week result so far, it is an extraordinary achievement we can be all very proud of. Congratulations to the entire ITG Brands team, and special thanks to our Operations team that is ensuring a very strong supply during these difficult times, to our Sales team that has strongly built distribution and visibility over the last 12 months and to our Marketing team that is successfully engaging with our consumers.”