Building Our Future
We are part of a global Fast-Moving Consumer Goods (FMCG) company, the fourth largest in our industry sector – and we embrace that. We’re proud to act as a challenger, it makes us agile.
We adapt and respond to consumer needs and market trends, with the ability to develop more innovative solutions than larger competitors, at pace. This flows through every aspect of our business.
Our Strategy
We have a clear strategy to become a strong challenger and deliver for all our stakeholders.
The five-year strategy we launched in January 2021 is the roadmap for our transformation. The new strategic plan is delivering a stronger and more consistent performance in both conventional tobacco products and next generation products. Our strategy is being supported by a comprehensive culture change program, one which is embedding more consumer-centric, collaborative and future-focused ways of working, across every level of the organization.
We concentrate our resources on key combustible markets where we have the strongest opportunity to grow our share and drive profitability.
By leveraging the full strength of our diverse brand portfolio, we deliver value across multiple categories and retail channels to support sustainable business growth.
We are strategically expanding our next-generation products business, focusing on consumer-relevant innovation and select markets with the greatest potential for long-term success.
Everything we do starts with the consumer—guiding product development, marketing, and engagement strategies to meet evolving preferences and expectations.
We foster a culture where accountability, innovation, and results are recognized and rewarded, empowering our teams to consistently deliver against business objectives.
By streamlining processes and optimizing resources, we ensure our operations are cost-effective, responsive, and aligned with strategic priorities.
Our Executive Leadership Team
Kim Reed
Chief Executive Officer
Kim has 34 years of experience with consumer products and joined ITGB/ Imperial in 2019 to drive the largest Sales transformation. Today, she leads Imperial's largest market. She believes in leveraging your voice no matter your seat in the organization
Rishi Dhingra
Marketing
Rishi is a seasoned business leader with over 25 years of experience with P&G, Kimberly-Clark and now Imperial/ITG Brands. He is passionate about deep consumer understanding and unlocking full brand potential in today’s digital and experiential world.
Rolf Hoffmann
Financial Planning & Chief Financial Officer
Rolf has over 30 years of experience in end-to-end Finance transformation with a career across the breadth of the Finance function. He leads high-performance teams with his collaborative and commercial approach to business.
Shane Sgambelluri
Sales
Shane is business and sales leader with 25 years of experience at Kellogg Company and Imperial/ITG Brands, spanning all U.S. customers and classes of trade. He is passionate about enabling growth for our customers, our categories, and our brands.
Wai-fung Thompson
People & Culture
Wai-Fung has over 25 years of experience in the development and delivery of business goals through people. She is passionate about inspiring and motivating individuals and teams to reach their full potential and achieve new heights.
Gerardo Scheufler
Operations & Supply Chain
Gerardo has 25 years of Supply Chain experience within multiple consumer goods markets. He is passionate about growing businesses and people by focusing on safety, quality, environmental, cost and service within operations and partnerships.
Tanisha Sanders
US Corporate and Legal Affairs
Tanisha is a corporate and government affairs leader with 20 years of experience in policy, advocacy, and coalition building at national and state levels. She is passionate about educating lawmakers and leveling the playing field that enables brand growth.
Michael Abhulimen
Business Intelligence & Insight
Michael has over 27 years of industry experience that spans multiple functions. As a commercial and people leader, he has an unwavering dedication to inspiring and helping people grow while building new capabilities for the business.
Glen Tibbits
Marketing
Glen has 25 years of experience in key Marketing and Commercial Leadership roles including global marketing & innovation at AB-InBev and Remy Cointreau. He has a strong passion for connecting with consumers and building insight-led brands consumers love.