A Federal Court has ordered Lorillard (the previous maker of Maverick), Altria, Philip Morris USA, and R.J. Reynolds Tobacco (the previous maker of Winston, Salem, and Kool) to make these statements.



When you join ITG Brands, you’ll see our new purpose, vision and behaviors touch all aspects of life within the organization. Collectively, we call it Connections and alongside our business strategy it’s how we are transforming our culture to a connected, inclusive, innovative and performance-driven environment.

Below, you’ll find our five new behaviors that will help our people and our business succeed.

Start with the consumer

Everything we do starts with the consumer – they are the reason we are here.

Knowing our consumers is the key to unlocking our future success, and good decisions are made by combining data, insight and experience.

Collaborate with purpose

We work collaboratively with others to deliver better outcomes for all of us.

We share our knowledge and experience with others and listen to, trust and respect the expertise of our colleagues.

Take accountability with confidence

We deliver what we promise, and we hold each other to account.

Be authentic and inclusive to all

Everyone is welcome. The more diverse we are, the stronger we are.

Build our future

We stay one step ahead, and challenge ourselves to be better every day.